Our Mission
To create the ultimate jewelry shopping experience for our guests; not simply by meeting our guest's needs, but offering excellent value, selection, and exceeding their expectations. We are committed to your complete satisfaction, and guarantee you quality jewelry at a great value backed up with wonderful customer service. Wes, Bill, and Bob Couch are continuing the traditions started over 76 years ago by Fred and Frances Couch. So come enjoy the services and selections that three generations of the Couch family and their great staff have to offer you.
Our Promise
Your are important! Each guest will be treated like family and greeted by a knowledgeable associate. Offering specialized services like onsite repairs and custom jewelry design. Anything from your simple battery replacement, to your important special occasion purchases and gift giving needs. Nothing is too small or extravagent!